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Adverts for more than 200 Stake.com accounts were posted on Facebook since the start of October, while at least 100 were promoted on one Discord server. The adverts mostly appeared on Facebook and Discord, a message board popular with gamers, but were also posted on TikTok, Telegram, Reddit and X (formerly Twitter). The watchdog enforces a strict code of practice ensuring websites are fair and open, and that vulnerable people are protected from harm or exploitation. By partnering with our iGaming Facebook PPC experts, you gain access to a team of experts who understand shopper behaviour and the intricacies of the gambling sector. Utilizing Facebook’s robust targeting tools, we segment audiences to ensure your ads reach the most relevant users, maximizing engagement and conversions.

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Sky News found it is simple to get around the barriers intended to block British people from gambling on these high-risk sites. The accounts come fully set-up and a buyer is able to simply log in and start gambling without the need to add personal details and fill out forms. Our casino marketing consultancy has the skills and experience to help you navigate this complex landscape, allowing you to focus on running your casino while we manage your Facebook advertising campaigns. From carousel ads showcasing multiple games to video ads highlighting live dealer experiences, Facebook offers diverse formats to captivate your audience and drive action. Facebook’s advanced targeting capabilities allow casinos to reach potential players based on demographics, interests, behaviors, and more. This precision ensures your ads are seen by users most likely to engage and convert.

MERKUR Casino UK is managed by Mark Schertle and Egemen Coskun and has been a part of the MERKUR Group (formerly the Gauselmann Group) since its acquisition in 2012. The MERKUR Group, founded in 1957, operates internationally, with a strong presence in Germany and numerous other countries including Spain, Serbia, Czech Republic, and the Netherlands. It’s not possible to prove whether all the adverts are genuine or just a scam from criminals preying on those with disordered gambling habits. He co-founded Gamban, a software that blocks gambling sites, after developing his own gambling addiction. Mr Zarb Cousin says these sites are highly addictive thanks to features on their sites, such as no time or wager limits. Sky News tested this using an address for a small version of the Statue of Liberty which is in Japan, a country where Stake.com is permitted.

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Verified Stake.com accounts are also available for free through the messaging app Telegram and work with a fake address. These more expensive accounts tend to have active cashback or financial bonus features. The accounts Sky News found for sale come ‘pre-made’ – with this verification stage already completed. Carolyn Harris MP, who leads a parliamentary group that scrutinises gambling-related harms, said the findings are “astounding”.

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